According to global research by Ipsos Marketing, food and beverages rival supplements when it comes to digestion, energy, weight and blood sugar levels.
However, dietary supplements were by far the most popular option for benefits linked to immunity, brain health, bone and joint health, cancer prevention, hormonal balance and eye health.
The key differentiation, according to Ipsos, comes down to consumer awareness of well-established health links, which is what prompts them to go for foods above supplements.
“The data suggests that consumers are most interested in health and wellness products in which there is already an established connection between the product and the benefit,” said Lauren Demar, CEO of the global consumer goods sector at Ipsos Marketing.
With thanks to www.nutraingredients-usa.com
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http://www.nutraingredients-usa.com/Consumer-Trends/Survey-reveals-when-functional-food-beats-supplements/?utm_source=Newsletter_Product&utm_medium=email&utm_campaign=Newsletter%2BProduct
